How Anthropic launched Claude Duet

What are the steps

1. Lead with what the buyer gets backGet back to what needs you sells time, not features.
2. Put the waitlist in the heroNo scrolling between the promise and the signup.
3. Ask one open questionWhat would you hand off first turns signups into use case research.
4. Say who can get itUS Pro and Max subscribers first, Team and Enterprise later.
5. Name the limitsThe launch article says it might misread a thread, which builds trust.

How do the options compare

Where do these numbers come from

1. Claude Duet product page
2. Anthropic, Introducing Claude Duet
3. Claude on X, launch post
4. CNBC, Oct 21, 2026

Which real examples show it

Claude

1. Ask waitlist signups what they would hand off

Asking what people would hand off first turns a waitlist into research on the strongest use cases, and it makes signups picture themselves using the product.

1. Put the waitlist form in the hero
2. Ask one open question about their first use
3. Say who can get it and on which plans

Full breakdown · Source

Street

2. Segment the waitlist with one question

One question sorts buyers, sellers and companies at signup, so each group gets the right follow up, and a top 500 cutoff adds urgency.

1. Ask how they will use the product
2. Offer three or four clear options
3. Give early access a visible cutoff

Full breakdown · Source

Resend

3. Show the product doing the job in the hero

A realistic inbox with agents and people in the same list explains the product in one look, faster than any feature list.

1. Mock up the product with realistic content
2. Mix the old way and the new way in one view
3. Keep the headline to five words

Full breakdown · Source

Motion

4. Let the product make its own launch video

A launch video made by the product is the demo itself, and the comment GVA for credits offer drew more than 1,100 replies.

1. Make the launch asset with your own product
2. Say so in the first line
3. Offer credits for a one word comment

Full breakdown · Source

What else do people ask

Related answers