Today’s Marketing
Ask waitlist signups what they would hand off
Claude

Ask waitlist signups what they would hand off

Anthropic opened a research preview of Claude Duet on Oct 21, 2026. The product page headline is Get back to what needs you, with Claude Duet is a proactive agent that understands what needs your attention, and waits for your ok when it matters. The waitlist form sits in the hero and asks What do you do, and what would you hand off to Claude Duet first? The launch post on X passed 54,000 likes and 10 million views.

Updated · By Blake Emal

Asking what people would hand off first turns a waitlist into research on the strongest use cases, and it makes signups picture themselves using the product. To copy it, put the waitlist form in the hero. Then ask one open question about their first use.

  1. Put the waitlist form in the hero
  2. Ask one open question about their first use
  3. Say who can get it and on which plans

Posted Oct 21, 2026 with 54,778 likes and 10,028,766 views · Claude

Product Launch ExamplesAI Feature Launch Examples That Took Off

Launch one thing every day for a weekSupabaseLaunch one thing every day for a weekShip updates on a steady beatLinearShip updates on a steady beatLead updates with a number people feelRaycastLead updates with a number people feelShow each feature in its own frameFramerShow each feature in its own frameGive every update a coverResendGive every update a coverName the update in plain wordsVercelName the update in plain words