AI product launches this week

What are the steps

1. Lead with the job, not the modelClaude Duet opens with Get back to what needs you.
2. Show the product doing the workResend Inboxes puts a full inbox with people and agents in the hero.
3. Let the product make the launch assetMotion said its agent edited the entire launch video.
4. Name the shift like a categoryMiro set Intelligent Canvas in huge type.
5. Tell buyers which version to pickEleven Realtime says Mini for natural conversation, Max for complex tasks.

How do the options compare

Which real examples show it

Claude

1. Ask waitlist signups what they would hand off

Asking what people would hand off first turns a waitlist into research on the strongest use cases, and it makes signups picture themselves using the product.

1. Put the waitlist form in the hero
2. Ask one open question about their first use
3. Say who can get it and on which plans

Full breakdown · Source

ElevenLabs

2. Name each model by the job it does

Telling buyers which version to pick for which job removes the comparison work that usually slows down a model choice.

1. Launch two sizes with clear names
2. Say which one to pick for which job
3. Give builders two next steps

Full breakdown · Source

Motion

3. Let the product make its own launch video

A launch video made by the product is the demo itself, and the comment GVA for credits offer drew more than 1,100 replies.

1. Make the launch asset with your own product
2. Say so in the first line
3. Offer credits for a one word comment

Full breakdown · Source

Miro

4. Name the new category in giant type

Giving the launch a name and owning it in huge type makes a big product shift feel like a new category, not a feature.

1. Name the launch like a category
2. Set the name as the headline
3. Add a site wide banner that links to the why

Full breakdown · Source

Resend

5. Show the product doing the job in the hero

A realistic inbox with agents and people in the same list explains the product in one look, faster than any feature list.

1. Mock up the product with realistic content
2. Mix the old way and the new way in one view
3. Keep the headline to five words

Full breakdown · Source

UX Pilot

6. Put the prompt box in the hero

A prompt box with example chips lets visitors try the product in the first second, and paste your website gives them an easy start.

1. Put the input where the hero image would be
2. Add chips with example uses
3. Let people start from their own website

Full breakdown · Source

What else do people ask

Related answers