Today’s Marketing
Name each model by the job it does
ElevenLabs

Name each model by the job it does

ElevenLabs launched Eleven Realtime on Oct 20, 2026. The page shows Max and Mini in huge type, with Instant conversation with Eleven Realtime and A new class of Speech to Speech models for building voice agents that sound natural. Pick v1 Mini for natural conversations or v1 Max for complex tasks. Buttons say Build in ElevenAgents and Explore docs.

Updated · By Blake Emal

Telling buyers which version to pick for which job removes the comparison work that usually slows down a model choice. To copy it, launch two sizes with clear names. Then say which one to pick for which job.

  1. Launch two sizes with clear names
  2. Say which one to pick for which job
  3. Give builders two next steps

Posted Oct 20, 2026 · ElevenLabs

Product Launch ExamplesAI Feature Launch Examples That Took Off

Launch one thing every day for a weekSupabaseLaunch one thing every day for a weekShip updates on a steady beatLinearShip updates on a steady beatLead updates with a number people feelRaycastLead updates with a number people feelShow each feature in its own frameFramerShow each feature in its own frameGive every update a coverResendGive every update a coverName the update in plain wordsVercelName the update in plain words