Today’s Marketing
Segment the waitlist with one question
Street

Segment the waitlist with one question

Street opened private access to its brokerage on Oct 21, 2026. The waitlist page asks for an email and How would you use Street? with four options: Invest in private companies, Sell my shares, Both and Join as a company. The founder's launch post added make sure you're in the top 500.

Updated · By Blake Emal

One question sorts buyers, sellers and companies at signup, so each group gets the right follow up, and a top 500 cutoff adds urgency. To copy it, ask how they will use the product. Then offer three or four clear options.

  1. Ask how they will use the product
  2. Offer three or four clear options
  3. Give early access a visible cutoff

Posted Oct 21, 2026 with 450 likes and 84,892 views · Street

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