What is Linear Orbit

What are the steps

1. Name the eventOrbit by Linear gives the conference its own name, separate from the product.
2. Give date and citySan Francisco and Dec 9 sit in the first sentence of the post.
3. Frame it as one questionA question gives the event a point of view, not just an agenda.
4. Use ticket requestsAsking people to request a ticket creates demand and lets the team choose the room.
5. Pair new offices with an eventFor London, Linear turned a hub opening into an evening for engineering and product leaders.

How do the options compare

Where do these numbers come from

1. Linear on X, Orbit ticket requests
2. Orbit by Linear
3. Linear on X, London hub
4. Linear London on Luma

Which real examples show it

Linear

1. Sell tickets with one big question

A question gives the event a point of view, not just a date.

1. Name the event
2. Give date and city
3. Frame it as one question
4. Use ticket requests to create demand

Full breakdown · Source

Linear

2. Open a new city with a party

An event turns an office opening into a reason for the local community to show up.

1. Pair a new office with a launch event
2. Invite the leaders you want as customers
3. Give the date
4. Link RSVP

Full breakdown · Source

Figma

3. Invite your community to speak

Asking the community to speak gets them invested and sharing.

1. Announce dates and venue
2. Open speaker applications at the same time
3. Keep it to two lines
4. Link the form

Full breakdown · Source

Vercel

4. Post the moment your event goes live

The live post lets anyone online join the room, so launches made on stage get a second audience.

1. Announce the stream at the moment it starts
2. Keep the post to one line plus link
3. Clip stage moments into follow up posts
4. Quote post each launch from the main account

Full breakdown · Source

Resend

5. Invite the people who care most

The invite names the audience's identity, not the agenda.

1. Write the invite to who attendees are
2. Give the date
3. Build a polished event page
4. Show when it sells out

Full breakdown · Source

What else do people ask

Related answers