Chargebee1. Open a newsletter with a hard question
A real question makes the email feel like advice not a promo.
- Open with a question your buyers ask
- Answer it with your own research
- Link one deeper read
What is a good email open rate
Mailchimp's benchmark page lists an average open rate of 35.63% across all users, from data last updated in December 2023. Mailchimp also warns that Apple Mail Privacy Protection inflates opens, so clicks and replies are more reliable. A good open rate is one that beats your own recent average for the same list.
Updated · By Blake Emal · 4 real examples, each linked to its source
What are the steps
- Filter machine opensExclude Apple MPP and bot opens in your email tool if it allows.
- Track clicks tooClicks are harder to fake than opens.
- Compare by listCustomers, trial users and newsletter readers behave differently.
- Test the subject and senderA real name and a clear benefit usually help.
- Clean the listRemove people who have not opened in months.
How do the options compare
| Mailchimp segment | Avg open rate | Avg click rate |
|---|---|---|
| All users | 35.63% | 2.62% |
| Business and finance | 31.35% | 2.78% |
| Ecommerce | 29.81% | 1.74% |
| Education and training | 35.64% | 3.02% |
| Non profits | 40.04% | 3.27% |
Where do these numbers come from
Which real examples show it
Chargebee
Framer2. Bundle a month of updates in one email
One monthly digest keeps users up to date without many emails.
- Send one update a month
- Open with a one line summary
- Give each feature a visual
Dropbox3. Tell users what they can do now
Concrete tasks show value faster than a feature name.
- Name the task in the subject
- Show three tasks with icons
- Give each task a link
Trustpilot4. Give one clear first step in welcome emails
A single first step makes the welcome easy to act on.
- Thank them by name
- Give one main button
- Add one second idea below
Get three ideas for your own product
Open the idea generatorPick a channel and a goal. Get real examples and a plan to fill in. Free, no login.
What else do people ask
Why is my open rate so high
Apple Mail Privacy Protection loads tracking pixels automatically, which counts machine opens as real ones.
Is open rate still a useful metric
For trends on the same list, yes. For decisions, lean on clicks and replies.
What is a good click rate
Mailchimp lists 2.62% as the all user average on the same page.