PostHog1. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
What is a good landing page conversion rate
Unbounce's 2024 Conversion Benchmark Report puts the median landing page conversion rate at 6.6% across all industries and 3.8% for SaaS pages. Treat those as baselines, not targets. Compare against your own past pages and traffic source, because email and paid visitors convert very differently.
Updated · By Blake Emal · 4 real examples, each linked to its source
What are the steps
- Pick one conversionCount one action per page, such as signup or demo request, so the rate means something.
- Segment by sourceReport email, paid and organic traffic separately before you compare to any benchmark.
- Compare to your own baselineYour last four weeks are a better bar than an industry median.
- Fix the hero firstMost of the gain sits in the headline, the button and the proof right under it.
- Change one thing at a timeRun each change long enough to see a steady difference.
How do the options compare
| Benchmark | Value | Source |
|---|---|---|
| Median, all industries | 6.6% | Unbounce 2024 |
| Median, SaaS | 3.8% | Unbounce 2024 |
| Data window | Jul 2023 to Jul 2024 | Unbounce methodology |
| Sample | 41,000+ landing pages | Unbounce methodology |
Where do these numbers come from
- Unbounce, What is a good conversion rate
- Unbounce, SaaS conversion rate benchmark
- Unbounce, Benchmark methodology
Which real examples show it
PostHog
Mercury2. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Loops3. Show the customers right under the hero
Logos of known teams answer who uses this before anyone asks.
- Put a logo row right under your buttons
- Pick names your buyers admire
- Show the editor right after the logos
Retool4. Answer the worry your buyers have today
Speaking to a fresh pain shows the product is current.
- Name a worry that is new this year
- Offer the fix in the same line
- Let people start from a prompt
Get three ideas for your own product
Open the idea generatorPick a channel and a goal. Get real examples and a plan to fill in. Free, no login.
What else do people ask
Is 2% a good landing page conversion rate
It is below the Unbounce medians of 6.6% overall and 3.8% for SaaS, but your traffic source matters more. Cold paid traffic converts lower than email traffic.
Is median or average the right benchmark
Median. Unbounce reports medians because a few very high or very low pages skew averages.
How do I raise my conversion rate
Make the headline name the buyer and the outcome, show the free plan or time to start, and put proof next to the button.