Loops1. Show the customers right under the hero
Logos of known teams answer who uses this before anyone asks.
- Put a logo row right under your buttons
- Pick names your buyers admire
- Show the editor right after the logos
How to add social proof to a landing page
Put social proof where doubt shows up: customer logos right under the hero, a named quote next to the signup button, and specific results near pricing. Proof works best when a buyer can check it, so use real names, links and sourced numbers. Praise from a trusted outsider beats praise from yourself.
Updated · By Blake Emal · 5 real examples, each linked to its source
What are the steps
- Logos under the heroShow the customers your buyer already knows.
- A named quote near the buttonA person, a company and one specific result.
- Third party praiseRepost what a trusted expert said about you, with a link.
- Proof on the pricing pageClay puts customer logos right next to its prices.
- Keep it checkableLink to the case study or the original post.
How do the options compare
| Proof type | Best spot | Real example |
|---|---|---|
| Customer logos | Under the hero | Loops |
| Logos at the price | Pricing page | Clay |
| Expert praise | Social and homepage | Tibo reposting praise |
| One line customer win | Social posts | Resend and PlanetScale |
| Usage proof | Launch posts | Cognition Devin |
Which real examples show it
Loops
Clay2. Put logos next to your prices
Known logos make the price feel safe to pay.
- Add a logo row near the headline
- Color code each plan
- Show monthly and annual with the saving
Outrank3. Repost praise from a trusted expert
Expert praise borrows trust, and his own use case shows it in action.
- Watch for praise from respected voices
- Quote it with genuine excitement
- Add how you use the product yourself
- Mention the AI search angle
Resend4. Share a customer win in one line
A respected customer name is proof that other developers trust.
- Ask happy customers if you can name them
- Post the win from the founder
- Tag the customer
- Keep it to one line
Cognition5. Back a launch with daily usage proof
Usage at launch proves it works and the closing line gives a clear job to hire it for.
- Name the job the product does
- Share live usage numbers at launch
- End with a short call to action
- Attach a demo
Get three ideas for your own product
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What else do people ask
What is the most effective type of social proof
The one closest to your buyer's doubt. For a new startup, a named customer like them often beats a big logo they cannot relate to.
Can I use logos without permission
Check your customer contracts. Many companies ask before showing a logo.
Should I show review stars
Yes if they come from a third party site and you link to it.