Linear1. Name both users in your headline
Naming agents next to teams tells buyers the product fits how they work now.
- Name every kind of user in one line
- Show the real product under the headline
- Keep the sub line to one short sentence
How to write a landing page headline
A strong landing page headline says who the product is for and what changes for them, in plain words a buyer would use. Name the job or the person, make one concrete promise, and let the subhead and the product shot carry the proof. Cut anything a stranger would need explained.
Updated · By Blake Emal · 6 real examples, each linked to its source
What are the steps
- Name the reader or the jobSay who it is for or what they are trying to get done, like Linear naming both the people and the agents who build with it.
- Make one promisePick the single outcome that matters most. One promise reads faster than three.
- Use the words buyers already sayBorrow a phrase from calls, reviews or search. Ramp turns a saying everyone knows into its headline.
- Put proof right under itCustomers, a number you can source, or the product itself. Loops puts customer logos right under the hero.
- Test it on a strangerIf they cannot repeat what you sell after five seconds, rewrite it.
How do the options compare
| Headline type | When to use it | Real example |
|---|---|---|
| Name the audience | Crowded category, clear buyer | Linear |
| Borrow a saying | Familiar problem, playful brand | Ramp |
| Name the worry | Buyers are nervous about a shift | Retool |
| Promise one shortcut | Product replaces many steps | Raycast |
| Put a time to start | Signup is the main friction | Mercury |
Which real examples show it
Linear
Ramp2. Turn a common saying into your headline
A phrase everyone knows becomes a promise people remember.
- Find a saying tied to your benefit
- Add a twist that makes it yours
- Put the email field right under it
Retool3. Answer the worry your buyers have today
Speaking to a fresh pain shows the product is current.
- Name a worry that is new this year
- Offer the fix in the same line
- Let people start from a prompt
Raycast4. Promise one shortcut to everything
A single big promise and a single action make the choice easy.
- Write a promise under six words
- Give the page one main button
- Let bold visuals carry the mood
Mercury5. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Attio6. Welcome buyers to a new category
A warm welcome to a new idea feels like an invite, not a pitch.
- Name the new category in four words
- Say what it does in one line
- Show it working right below
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What else do people ask
How long should a landing page headline be
Short enough to read in one glance. Most headlines in our examples fit on one or two lines on desktop. If you need a comma to finish the thought, move the rest to the subhead.
Should the headline say what the product does or what it achieves
Lead with the outcome when the category is familiar, and with what it is when the category is new. Attio names the new category it wants to own.
What goes in the subhead
The how. One sentence that explains the mechanism or names the product type, so the headline can stay short.