Today’s Marketing
Linear1. Name both users in your headline
Naming agents next to teams tells buyers the product fits how they work now.
- Name every kind of user in one line
- Show the real product under the headline
- Keep the sub line to one short sentence
Landing page review checklist
A landing page review asks one thing: can a stranger tell what you sell, who it is for and what to do next in five seconds. Run these 12 checks on the message, the action and the proof, fix every miss, then have someone outside your team read the page cold.
Updated · By Blake Emal
The 12 checks
- One headline that says what it is and who it is forUse a single H1. Linear calls itself the product development system for teams and agents, so both buyers see themselves in one line.
- A specific promiseName the outcome, the audience or a number. Mercury puts apply online in 10 minutes in its hero, which makes starting feel small.
- A headline you can read in one glanceAim for 4 to 10 words. Raycast says Your shortcut to everything and stops there.
- Talk to the reader, not about yourselfCount you and your against we and our. If we wins, rewrite those lines around the reader's problem.
- Short sentencesKeep sentences under 20 words so the page can be skimmed in one pass.
- One main button with a verbRaycast's hero has one Download for Mac button. One clear action beats three polite ones.
- The button on the first screenPut the main action next to the headline, not after a scroll.
- Few competing choicesRepeat the one main action down the page and cut buttons that pull people somewhere else.
- A short formAsk for an email first. Collect the rest after they are in.
- Risk removed next to the buttonPostHog lists its free tier and no credit card required right in the hero, so price worry is gone before the click.
- Proof near the topLoops lists customer logos like Linear and Perplexity under its buttons. A named quote with a result works the same way.
- Answers to the questions buyers ask before they payAdd 4 to 6 real questions in an FAQ, and use only numbers you can source.
Where the points are
| Area | What the grader checks | Points of 111 | Fix first |
|---|---|---|---|
| Action | Clear call to action, call to action early, focused choices, short form, lowers risk | 36 | One verb button in the hero with a risk line next to it |
| Message | One headline, headline length, specific headline, talks to the reader, easy to read | 33 | One headline of 4 to 10 words that names the buyer or the outcome |
| Proof | Customer proof, logos, numbers, answers objections | 21 | A named quote with a result near the button |
| Search and tech | Title, meta description, share image, structured data, mobile, alt text, page weight, readable without JavaScript | 21 | Key copy in the HTML and a 30 to 60 character title |
Which real examples show it
Linear
Mercury2. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Raycast3. Promise one shortcut to everything
A single big promise and a single action make the choice easy.
- Promise one shortcut to the thing they do all day
- Give the page one main button
- Let bold visuals carry the mood
PostHog4. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
Loops5. Show the customers right under the hero
Logos of known teams answer who uses this before anyone asks.
- Put a logo row right under your buttons
- Pick names your buyers admire
- Show the editor right after the logos
Stripe6. Sell the outcome not the plumbing
Infrastructure sounds dull until it is tied to revenue, which is the number every buyer cares about.
- Name your category in plain words
- Tie it to the metric your buyer owns
- Show the range from small to huge
Grade your page against these checks first
Open the free graderWhat else do people ask
What does a landing page review cover
Four areas: the message (headline, promise, reading level), the action (button, placement, form, risk), the proof (customers, logos, numbers, FAQ) and the basics search engines and AI need (title, description, share image, schema, mobile, speed).
Can I review my own landing page
Partly. The free grader runs the 22 checks a script can see. What it cannot judge is whether a stranger understands the page, and you cannot read your own page cold. That part needs an outside reader.
How much does a landing page review cost
The grader and this checklist are free. A call with Blake is $499 for 50 minutes on Google Meet. You bring the page, we work on it together, and you leave with the rewritten version in a doc.
What should I bring to a review
The page link, who it is for, the one action you want visitors to take and what is not working today. A draft works too if the page is not live yet.
Bring Blake your landing page
50 minutes on Google Meet. We run this checklist on your page together and you leave with the new version written in a doc you can ship the same day. $499.
Book my review call