Today’s MarketingBing spotted showing ads inside AI Overviews
Khushal Bherwani shared a screenshot on X of a sponsored result inside a Bing AI Overview powered by Copilot. Barry Schwartz wrote that he had not seen ads in Bing AI responses before and could not trigger them himself yet. Bing renamed its Copilot Search box to AI Overviews a few months ago.
Our take
Google and Bing now both sell space inside the AI answer, so this is where search ads are headed. The ad that wins there reads like a helpful answer, not a slogan. If you run Microsoft Ads, rewrite a few headlines to answer the exact question a buyer would ask, and watch your search terms for longer, conversational queries.
