Today’s Marketing
Linear1. Name both users in your headline
Naming agents next to teams tells buyers the product fits how they work now.
- Name every kind of user in one line
- Show the real product under the headline
- Keep the sub line to one short sentence
When should I rewrite my landing page
Rewrite the page when the offer, price or audience changed and the copy still describes the old one, or when people click and leave because the page breaks the promise. If a stranger cannot tell what you sell, who it is for and what to do next in five seconds, rewrite it. If almost nobody visits, fix the hook first.
Updated · By Blake Emal
How to decide if a rewrite is next
- See if the page still matches what you sellIf you changed the offer, the price or who you sell to, and the page still describes the old version, rewrite it. Visitors who land will expect what the page says, not what you sell now.
- Watch where people drop offIf they click a post or an ad and leave in seconds, the page did not keep the promise the click made. If almost nobody clicks, the hook or how they find you is the leak. Fix that before you rewrite.
- Do the five second testShow the page to someone outside your team. Ask what you sell, who it is for and what to do next. If they cannot answer, rewrite the first screen. Linear names both teams and agents in one headline. Mercury puts apply online in 10 minutes in the hero, so the next step is obvious.
- Grade the page before you buy adsPaste the link into the free landing page grader. If the headline, the proof or the button fails, fix those before you spend. Paid clicks on a page a stranger cannot make sense of will not turn into customers.
- Run the free checks before you pay anyoneUse the grader and the landing page review checklist. If the misses are obvious, fix those yourself. Book a rewrite when you already know the page is the problem.
- Bring the page to a working callIf the page is the leak, bring it to a call. A call with Blake is $499 for 50 minutes on Google Meet, and you leave with the rewrite in a doc.
Rewrite now or wait
| What you see | Rewrite now | Do this first |
|---|---|---|
| The offer, price or audience changed and the page still describes the old one | Yes | Rewrite the first screen so it matches what you sell now |
| People click a post or an ad, then leave in seconds | Yes | Make the headline keep the promise the click made |
| A stranger cannot tell what you sell, who it is for and what to do next in five seconds | Yes | Rewrite the headline, the proof and the button |
| You are about to buy ads and the page fails the grader on headline, proof or button | Yes | Fix those misses before you spend |
| Almost nobody visits the page | No | Fix how people find you, or fix the hook |
| People like the post but few click through | No | Fix the hook first |
Which real examples show it
Linear
Mercury2. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Raycast3. Promise one shortcut to everything
A single big promise and a single action make the choice easy.
- Promise one shortcut to the thing they do all day
- Give the page one main button
- Let bold visuals carry the mood
PostHog4. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
Grade the page before you rewrite it
Open the free graderWhat else do people ask
When should I rewrite my landing page
Rewrite it when the offer, price or audience changed and the page still describes the old one, when people click and leave because the page does not keep the promise, or when a stranger cannot tell what you sell, who it is for and what to do next in five seconds. Also rewrite before you send paid traffic to a page that fails the grader on headline, proof or button.
Should I rewrite if almost nobody visits
No. Fix how people find you, or fix the hook first. A new page cannot help people who never see it.
The post gets attention but the page gets no signups. Is that a rewrite
Often yes, if people click and then leave. If they like the post but do not click, fix the hook. The should I fix my hooks or my landing page answer shows how to tell which side is broken.
Should I rewrite before I buy ads
Yes if the free grader flags the headline, the proof or the button, or if a stranger fails the five second test. Fix the page first so the clicks you buy land on a clear offer.
What does a rewrite with Blake cost
$499 for 50 minutes on Google Meet. You leave with the rewrite in a doc. We do not publish other firms' prices.
What should I do before I pay anyone
Run the free landing page grader and the review checklist. If the misses are obvious, fix those yourself. Bring the page to a call when you already know it is the problem.
Bring Blake the page that needs the rewrite
50 minutes on Google Meet. We rewrite it together and you leave with the new version in a doc. $499.
Book my call