Today’s Marketing
Neatlogs1. Name the problem before the product
A contrast line names the pain in a way builders instantly agree with.
- Write the easy part versus the hard part
- Say you are launching to fix the hard part
- Attach a demo video
- Tag the product account
Should I fix my hooks or my landing page
If nobody stops on the post, fix the hook. If people click and then leave, fix the landing page. To tell which, run the free X hook grader on the post and the free landing page grader on the page. Each one sees only its half. A call with Blake is $499 for 50 minutes.
Updated · By Blake Emal
How to tell which one is broken
- Look at where people drop offFew likes or replies means the post lost them in the first line. Clicks with no signups means the page lost them.
- Grade the postPaste it into the X hook grader. It checks the first line, who it speaks to, the plain words and the reason to look now. It cannot see your page.
- Grade the pagePaste the link into the landing page grader. It checks the headline, the proof and the button. It cannot see the post that sent people there.
- Check that the two matchThe first line of the page should keep the promise the post made. If the post says one thing and the page opens on another, people leave even when both grade well.
- Fix one side at a timeChange the hook or the page first, then look again. If you change both at once you cannot tell which change helped.
- Bring the stuck one to a callIf you still cannot tell, bring the post and the page to a working call. You leave with the page rewritten in a doc.
What you see and what to fix
| What you see | What is broken | Fix this first |
|---|---|---|
| Few people stop, like or reply | The hook | The first line of the post |
| People like the post but few click | The hook | Say what they get, then put the link in the first reply |
| People click, then leave in seconds | The landing page | The headline and the first screen |
| People read the page but do not sign up | The landing page | The proof and the button |
| The page opens on a different promise than the post | Both | Make the first line of the page repeat the promise of the post |
Which real examples show it
Neatlogs
Wendy's2. Ride the launch everyone is waiting for
Comparing its launch to the most awaited game on the internet hands Wendy's a joke every gamer gets, and the date makes it a real launch instead of a meme.
- Find the launch your audience is waiting for
- Frame yours against it in one line
- Give your own release date
- Keep your brand voice
PostHog3. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
Linear4. Name both users in your headline
Naming agents next to teams tells buyers the product fits how they work now.
- Name every kind of user in one line
- Show the real product under the headline
- Keep the sub line to one short sentence
Grade your post first
Open the X hook graderWhat else do people ask
Should I fix my hooks or my landing page
If nobody stops on the post, fix the hook. If they click and then leave, fix the page. If you cannot tell, grade both with the free tools first.
Can a good hook save a weak landing page
No. A good hook sends more people to the page, and a weak page loses each of them.
Can the X hook grader check my landing page
No. It only reads the post. Use the landing page grader for the page and the review checklist for what a script cannot see.
What does a working call with Blake cost
$499 for 50 minutes on Google Meet. You leave with the page rewritten in a doc. We do not publish other firms' prices.
What should I bring to the call
The post, the page it links to, who it is for and the one thing you want them to do.
Bring Blake the post and the page
50 minutes on Google Meet. We fix the stuck one together and you leave with the page rewritten in a doc. $499.
Book my call