Today’s Marketing
PostHog1. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
How much does a landing page audit cost
A landing page audit can cost nothing or a quoted project. Judge it by what you leave with. A free grader finds the obvious misses. A call with Blake is $499 for 50 minutes on Google Meet, and you leave with the rewrite in a doc. Agencies quote by scope, so get it in writing.
Updated · By Blake Emal
How to pick the right audit
- Run the free check firstUse the landing page grader and the review checklist. If the misses are obvious, fix those yourself before you pay anyone.
- Decide if you need a report or a rewriteA report tells you what is wrong. A rewrite gives you the new page. A list of problems still leaves the writing to you.
- Ask what you leave withA doc with the new headline, sections and button, a video of notes, or a slide deck. Pick the one you can ship from.
- Ask what they look atThe message, the proof, the button and how it reads on a phone. Page speed scores alone will not fix a page nobody gets.
- Get the price, scope and timing in writingA call with Blake is $499 for 50 minutes. For anyone else, ask for the number, what is included and when you get it.
- Say where the visitors come fromAn ad click, a newsletter reader and a search visitor need different first lines. The fix depends on who lands.
What each kind of audit gives you
| Format | How it is usually priced | You leave with | Watch out for |
|---|---|---|---|
| Free grader or checklist | Free | A score and a list of misses | A script cannot tell if a stranger gets the page |
| Recorded teardown | A flat fee per page | A video of someone reading your page | Notes you still have to turn into copy |
| Working call | A flat fee per session. Blake's call is $499 for 50 minutes on Google Meet | The new version written in a doc the same day | A call that ends in advice and no copy |
| Agency audit | Quoted by scope, often tied to tests or a retainer | A report and a test plan | Paying for tests before the message is clear |
Which real examples show it
PostHog
Loops2. Show the customers right under the hero
Logos of known teams answer who uses this before anyone asks.
- Put a logo row right under your buttons
- Pick names your buyers admire
- Show the editor right after the logos
Linear3. Name both users in your headline
Naming agents next to teams tells buyers the product fits how they work now.
- Name every kind of user in one line
- Show the real product under the headline
- Keep the sub line to one short sentence
Mercury4. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Run the free check first
Open the free graderWhat else do people ask
How much does a landing page audit cost
It depends on the format. A free grader costs nothing. A call with Blake is $499 for 50 minutes, and you leave with the rewrite in a doc. Agencies quote by scope. We do not publish other firms' prices, so ask for the number and what is included.
Is a free landing page grader enough
It finds what a script can see: a vague headline, no proof near the button, a weak call to action. It cannot tell if a stranger gets your page in five seconds. That takes a person.
What is the difference between an audit and a working call
An audit tells you what is wrong. On a working call we fix it together, and you leave with the new version in a doc.
Can I bring a pricing page instead
Yes. Bring one page per call: a homepage, landing page, pricing page or signup page. Run the free pricing page checker first so we start on the real misses.
What should I send before the audit
The live link or draft, who it is for, the one action you want and what you already tried.
Bring Blake the landing page that is stuck
50 minutes on Google Meet. We fix it together and you leave with the new version in a doc you can ship the same day. $499.
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