Today’s MarketingOpenAI is building ChatGPT analytics that track business mentions
OpenAI is developing a tool that lets businesses claim their business in ChatGPT, track how often it is mentioned in ChatGPT conversations, add products and keep business info current, Search Engine Roundtable reported. Juozas Kaziukėnas spotted it and said it counts appearances in ChatGPT responses and clicks to the business website, charted daily. He said it sits inside a Business Hub feature for verified owners, such as stores connected through Shopify, and shows no prompt data or competitor benchmarks.
Our take
This would give brands first-party ChatGPT impressions and clicks for the first time, which beats guessing from referral traffic alone. Clean up your product data and business info now so you can claim your listing on day one. Keep your prompt tracking tool too, because this report will show that mentions moved but not why they moved.
