Today’s MarketingGoogle Demand Gen can now show discount tags on YouTube Shorts
Google has added promotion assets to Demand Gen campaigns so retailers can place discount tags on YouTube Shorts and YouTube in-stream video when the campaign uses a Google Merchant Center product feed. PPC Land published the finding on November 8 after PPC News Feed first reported the help page change on November 3. Only feed-based Demand Gen campaigns qualify, which leaves out lead generation advertisers. Google has published no performance figures for the tags, and its main promotion assets page still omits Demand Gen.
Our take
If you sell products and already run Demand Gen with a Merchant Center feed, add a Black Friday or percentage off promotion asset this week. The tags can sit on videos you already have, and Black Friday is November 27. Check the ads yourself on Shorts and in-stream after you save the asset, since Google has given no lift numbers and the promotion assets guide still ignores this campaign type. Skip the feature if you have no product feed.
