Today’s MarketingGoogle tests moving AI Overview source icons to the bottom
Google is testing a version of AI Overviews that places the citation and source icons at the very bottom of the answer instead of the top. Brodie Clark spotted the test and said hovering over the count of referenced sites displays the full list of citations. Search Engine Roundtable notes the move may make sources harder to find and could reduce clicks to cited sites.
Our take
Being cited in an AI Overview may soon be worth less traffic, so stop treating a citation as the finish line. Track clicks on pages Google cites, not only impressions. Put your brand name and one clear reason to visit in the first lines of those pages, because the summary itself may be the only thing a searcher reads.
