Today’s MarketingGoogle Ads pilots a customer journey card on the Overview page
Google Ads posted a help document for Customer Journey Insights, a pilot reporting card on the Overview page for eligible advertisers. One tab counts unique users who interacted with a campaign before and after the ad ran across four stages, Unaware, Aware, Consider and Act, and a second tab counts actions such as branded searches and add to carts in each stage. It covers Performance Max, Search and Shopping campaigns and shows by default when an account qualifies.
Our take
Google pitches this card as a way to defend ad spend, so treat it as Google grading its own homework. Use it to spot campaigns that lift branded searches without closing sales, then confirm with a holdout or geo test before you move budget. If the card shows up in your account, screenshot the numbers each month so you have a record to compare against your own sales data.
