Today’s MarketingChatGPT now shows an ad while it makes your image
ChatGPT is showing an ad while it generates an image, under the line Here’s an ad while we create your image, and the ad disappears once the image is done. OpenAI announced this visual ad format a month ago. Juozas Kaziukėnas spotted it first and said the pet food ad he saw had nothing to do with his conversation.
Our take
This is the first ChatGPT placement built around a wait, so the viewer is idle and staring at the screen. It is also loosely targeted for now, which means a strong visual matters more than a clever match to the prompt. If you are testing ChatGPT ads, build one bold image creative that reads in two seconds and track it apart from your text ads.
