Today’s MarketingGoogle lets shoppers hide incentivized product reviews
Google product listings now let shoppers filter reviews to show non-incentivized reviews only. The filter appears in the product detail panel across normal Search, Google Shopping and AI Mode, and Search Engine Roundtable saw it on almost all listings. Google began requiring merchants to label incentivized reviews a year ago.
Our take
Reviews you paid for with free products or discounts can now be filtered out in one click, so your rating may look worse to the shoppers who read reviews closely. Check what share of your reviews are labeled incentivized. Then push post purchase review requests to normal paying customers so your organic review count holds up on its own.
