Today’s MarketingGoogle AI Mode now shows ads in follow up answers
Search Engine Roundtable reports that Google’s Multiturn ads now appear live in AI Mode, a couple of weeks after Google announced the format. Barry Schwartz tested AI Mode on Friday afternoon and saw Sponsored ads on follow up queries, including the third and fourth follow ups. Google said these ads show on responses to follow up queries as people go back and forth with AI Mode, with a Sponsored label.
Our take
Every follow up question in AI Mode is now a fresh ad slot, so the paid shelf grows with each turn of the conversation. Queries from these sessions will run longer and more specific, which suits broad match paired with tight negatives. Check your search terms report this week for long question style queries and split them out so you can see what they cost and convert.
