Today’s MarketingGoogle Ads will bring channel reporting to Search and Shopping in 2027
A Google Ads glossary page says the seven channel definitions used in Performance Max and Demand Gen reports will come to standard Search and Shopping campaigns in 2027, PPC Land reported. The channels are Google Search, Google Display Network, YouTube, Discover, Maps, Gmail and Search partners. Google has not said when in 2027 or whether it arrives as a new report or a segment. The definitions count ads in YouTube search results as YouTube rather than Search partners.
Our take
Search campaigns already spend beyond google.com, and this report will show where that money goes. Pull your current Search partners and placement data now so you have a baseline before the labels change. When the report lands, expect part of your partner traffic to move into YouTube, and judge each channel on cost per conversion before you switch partners off.
