Today’s MarketingGoogle Analytics adds Data Manager and warns of double counted conversions
Google has launched Data Manager in Google Analytics, a hub in the admin console for product links, data streams and first party data, reports Search Engine Roundtable. It sits in the Admin left menu under My preferences and includes a data connection map and the data strength guide. Google says data from it flows down to linked Google Ads and Google Marketing Platform accounts but not the reverse, and an identical pipeline in both tools can log conversions twice.
Our take
The double count warning matters more than the new tab. If your team already sends offline conversions or customer lists through Data Manager in Google Ads, pick one home for each pipeline before anyone builds the same feed in Analytics. Open the connection map once it appears, list every source, and remove duplicates so Smart Bidding learns from clean numbers.
