Today’s MarketingBing puts search and shopping ads at the top of AI Mode
Microsoft is showing ads at the top of Bing AI Mode results, the product formerly called Copilot Search, according to Search Engine Roundtable. Both standard search ads and shopping ads appear at the top, and Sachin Patel posted the first examples. The report says the Sponsored labels are muted and that ads also show in follow up queries.
Our take
Bing now sells the first thing a searcher sees inside an AI answer, and few advertisers compete hard for Bing inventory. If you sell products, make sure your Microsoft Merchant Center feed is current so shopping ads can fill that spot during the holiday rush. Import your Google campaigns, then watch Bing search terms for conversational queries and bid on them as their own group.
