Today’s MarketingReddit tests AI review pages built from user threads
Reddit started testing Reddit Reviews on November 10, which organizes product conversations from across Reddit into review pages with a summary, a positive, mixed or negative breakdown and common likes and dislikes. The first set covers roughly 10,000 products in Electronics, Health and Beauty, Home and Garden, and Fashion and Apparel, rolling out to US users over the next few weeks. Businesses can’t pay to be featured, but brand and retailer catalogs can supply images, prices and purchase links.
Our take
Reddit comments now become a product page shoppers land on, and you can’t buy your way onto it. Search Reddit for your product and your top competitor this week and read the praise and the complaints. Fix what you can, answer open questions in threads from your brand account, and check whether your catalog feeds Reddit so your price and buy link sit next to the reviews.
