Today’s MarketingGoogle starts the November 2026 core update before Black Friday
Google released the November 2026 core update on November 10 at 1:07 pm ET, and its Search Status Dashboard says the rollout applies globally to all languages and may take up to 2 weeks. Google called it a regular update designed to better surface relevant, satisfying content from all types of sites. It is Google’s third core update of 2026 and came with no new guidance.
Our take
A two week rollout ends near November 24, right before Thanksgiving and Black Friday, so holiday traffic will blur any read on this update. Save a Search Console export for the week before November 10 today and hold off on site changes until Google marks the rollout complete. Then compare against that baseline, and judge retail pages against the same holiday week last year.
