Should I rebuild my homepage or just rewrite the hero

How to decide between a hero rewrite and a rebuild

1. List what changedWrite down what changed since the page went live: the product, the buyer, the price or the proof. If only the way you describe it changed, rewrite the hero. If the buyer or the offer changed, the whole page is out of date.
2. Test the first screen aloneShow someone outside your team only the first screen. Ask what you sell, who it is for and what to do next. If they cannot answer, rewrite the hero before you touch anything else.
3. Scroll the rest with themDo the features, the proof and the pricing back up the promise in the hero? If the hero says one thing and the sections below sell another, that is a rebuild, not a new headline.
4. Move the pitch the way big brands doWebflow added ranking in AI search to its hero and description and kept the rest of the brand. Calendly moved its headline from scheduling to all the work around meetings. Figma named a bigger job with a word buyers already know. None of them needed a new site to change the pitch.
5. Grade the pagePaste the link into the free landing page grader. If the headline and button checks fail but proof and the rest pass, start with the hero. If proof and objections fail too, plan a bigger pass.
6. Bring it to a working callA call with Blake is $499 for 50 minutes on Google Meet. We start with the hero, and you leave with the new version in a doc.

Hero rewrite or rebuild

Which real examples show it

Webflow

1. Put the new buying reason in the meta line

Adding AI search to the promise answers the question buyers are asking right now without rewriting the whole brand.

1. Find the new worry your buyers have
2. Add it to your description and hero
3. Show the feature that answers it

Full breakdown · Source

Calendly

2. Expand the job before the feature list

Naming the whole job tells existing users there is more to buy without a single feature name.

1. Name the job around your core feature
2. Say it as a finished state
3. List the new pieces below

Full breakdown · Source

Figma

3. Grow the category in your headline

Borrowing full stack from engineering tells buyers Figma now covers more of the build than design alone.

1. Pick the bigger job your product now does
2. Name it with a word buyers already know
3. Back it with one line on what is new

Full breakdown · Source

Vercel

4. Name the category buyers are moving toward

Agentic Infrastructure names where buyers are heading, apps built around agents, and puts Vercel at the front of that move, while the sub line says who it is for.

1. Name the category you want to own
2. Pair a word buyers already use with the shift they are making
3. Use the sub line to say who it is for

Full breakdown · Source

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