PancakeWrite for the human and the agent
Pancake's hero has a toggle for humans and agents. Each reader gets copy written for it.
AI era homepage examples
Nine B2B homepages written for buyers who shop with AI and for the agents that read the page with them. Each one links to its source.
PancakeName agents as users
1Password's headline reads Secure access for every human and AI agent. It puts agents right next to people as users.
Highlight one word
Notion's headline reads Where teams and agents Build together. The word Build sits inside a bright pill.
CursorCall the product an agent
Cursor's headline reads Cursor is your coding agent for building ambitious software. The product and the category show up in the first words.
GranolaName the exact person you help
Granola's headline reads The AI notepad for back-to-back meetings. The product shot beside it shows notes from a live call.
Name humans and agents together
Front's headline reads All your teams. All your AI agents. One place to run customer work, together. It puts agents on the team roster.
Build trust you can check
Metabase's headline reads Open source AI analytics you can verify. The subhead adds that you can inspect the query behind every answer.
RampTurn an old saying into a promise
Ramp's headline reads Time is money. Save both. It starts with a line every buyer knows and adds two words that make it a promise.
VantaSay the job in four words
Vanta's headline reads Get your compliance together. An email field with a Get a demo button sits right below it.
NotionTurn your users into your catalog
RampTurn a common saying into your headline
RampShow the old way in your video ad
RampPromise people never do a chore again
RampAdd a deadline to your search ad
14 examples
+8Product Led Growth ExamplesLet people start before they sign up, and turn what users make into new ways in.
10 examples
+5Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.
15 examples
+4Paid Ad ExamplesLead with one number, one promise or one chore you remove, and match the words people search.What is an AI era homepage
It's a homepage written for how people buy today. Visitors decide fast, and AI tools and agents read the page too. The examples here state the promise in the first line and show the product working.
How do I write an AI era homepage headline
Pick one result your buyer wants and say it in under eight words. Name who it's for or what it replaces. Then show the product doing it in the first image.
One email every Monday
You get nine examples, each with one line on why it works.