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Name the rival in your headline
Notion

Name the rival in your headline

Notion's Confluence page headline is Moving beyond Confluence, followed by sections like Confluence fragments, Notion connects and a line about juggling Confluence, Jira, Trello, Rovo and Loom.

Updated · By Blake Emal

People who search the rival's name land on a page that frames switching as moving forward, not as a risk. To copy it, put the rival's name in the headline. Then frame the switch as progress.

  1. Put the rival's name in the headline
  2. Frame the switch as progress
  3. Name the extra tools the rival makes them juggle

Live page captured Oct 22, 2026 · Notion

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