Today’s Marketing
Claim a new category in two words
Vercel

Claim a new category in two words

Vercel's home page headline is Agentic Infrastructure with the sub line The autonomous stack for every app and agent.

Updated · By Blake Emal

A two word category is easy to repeat, and it points the brand at where buyers are going next. To copy it, name the category you want to own. Then keep it to two or three words.

  1. Name the category you want to own
  2. Keep it to two or three words
  3. Use the sub line to say who it is for

Live page captured Oct 22, 2026 · Vercel

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