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Expand the job before the feature list
Calendly

Expand the job before the feature list

Calendly's headline is All the work around meetings, handled, which moves the brand from scheduling to everything before and after a meeting.

Updated · By Blake Emal

Naming the whole job tells existing users there is more to buy without a single feature name. To copy it, name the job around your core feature. Then say it as a finished state.

  1. Name the job around your core feature
  2. Say it as a finished state
  3. List the new pieces below

Live page captured Oct 22, 2026 · Calendly

Landing Page Examples

Name both users in your headlineLinearName both users in your headlineWelcome buyers to a new categoryAttioWelcome buyers to a new categorySell the system not the featureClaySell the system not the featurePromise one shortcut to everythingRaycastPromise one shortcut to everythingShow the free plan right in the heroPostHogShow the free plan right in the heroTurn a common saying into your headlineRampTurn a common saying into your headline