Today’s MarketingGoogle Ads now shows how much invalid traffic it filtered and credited
Google is rolling out an Invalid Traffic Overview Card in Google Ads that shows both the amount advertisers saved from invalid traffic and the credits Google provides automatically for invalid activity found later. Google said this is the first time businesses can see both figures in Google Ads. Google also said that so far in 2026 it has reduced advertiser exposure to invalid leads by an average of 30 percent.
Our take
Treat this card as a free fraud audit for every account you run. Check it per campaign once it shows up, and if one campaign or placement carries far more filtered traffic than the rest, tighten its targeting or exclusions before Black Friday budgets go live. Keep checking your own lead quality too, because the card only shows what Google caught.
