Today’s MarketingMerchant Center now bars redemption dates in promotion titles
Google updated the Merchant Center editorial requirements for promotions to say titles must not include redemption dates in any format. Dates now belong only in their designated fields, though a short month abbreviation such as Jan is still allowed. The old version of the document listed date formats such as MM/DD and January D, YYYY.
Our take
This lands right before Black Friday, when stores love to put an end date in the deal title. Search your promotions feed for digits and slashes in long_title today, move the dates into promotion_effective_dates, and resubmit. A disapproved promotion during the biggest sales week costs far more than ten minutes of feed cleanup.
