Today’s Marketing
HubSpot1. Lead your ad with free
Free in the first words lowers the bar to click.
- Put free first
- Add the outcome right after
- Mention who already uses it
Why do my ads get clicks but no conversions
Clicks with no sales usually mean the page breaks the promise the ad made. Read the ad and the page side by side. The headline should repeat the offer from the ad, the page should show one next step, and it should say what starting takes. Fix the page before you raise the budget.
Updated · By Blake Emal
How to turn ad clicks into sales
- Read the ad next to the pageOpen the ad and the page it sends people to, side by side. If the ad says free and the page opens with a demo form, people feel tricked and leave. HubSpot’s search ad starts with Get Started Free, so the page behind it has to start with free too.
- Use the words they searchedDeel runs a search ad for Payroll North Carolina with copy made for that state. When the page headline uses the same words the person typed, they know they are in the right place. A page for each big group of searches beats one page for everything.
- Say what starting takesMercury’s search ad reads Apply Online In 10 Minutes, and its home page says the same in the hero. The fear of a long setup or a hidden price stops people after the click. Put the time, the price or no credit card right where they look first.
- Match the next step to how ready they areSomeone who searched how to do a task is not ready to buy yet. Zapier’s ad answers How to use Copilot in Excel with help first. Send learning clicks to a guide, template or free tool, and send ready buyers straight to signup or a demo.
- Test the form and the tracking yourselfIf people click the button and stop, the form asks too much too early. If you get sales but the ad tool shows zero, the conversion tag is broken. Go through the whole path yourself on a phone before you blame the ad.
- Grade the page, then bring it to a callPaste the page into the free landing page grader to see which first screen checks fail. If you want a second set of eyes, a call with Blake is $499 for 50 minutes on Google Meet. We line up your ad and your page, rewrite the page together, and you leave with the new version in a doc.
Where the sale breaks and what to fix first
| What you see | Likely cause | Fix first |
|---|---|---|
| Good click rate but people leave fast | The page does not repeat the ad offer | Put the ad promise in the headline |
| One ad sells and another does not | The losing ad sends people to the wrong page | Give that ad its own page |
| People click the button and stop | The form asks too much | Cut fields and say what happens next |
| Clicks come from how to searches | People are learning and not buying | Send them to a guide or free tool |
| Sales happen but the ad tool shows zero | The conversion tag is broken | Test the tag with a real signup |
| Almost nobody clicks | Not a page problem | Fix the ad copy and targeting first |
Which real examples show it
HubSpot
Deel2. Write an ad for each local search
Local copy matches the exact search and feels made for them.
- Make ads for each location
- Name the place in the headline
- Add one local detail in the copy
Mercury3. Put the time to sign up in the ad
A short time to start removes the biggest worry about switching banks.
- Say how long sign up takes
- Name the products
- Add sitelinks for top features
Zapier4. Answer a how to search with an ad
Meeting a how to search with help builds trust before the pitch.
- Find how to searches near your product
- Write the ad as the answer
- Send clicks to a helpful guide
Grade the page your ads send people to
Open the free graderBring Blake the ad and the page
50 minutes on Google Meet. We line up your ad and your page, fix the gap together, and you leave with the new page copy in a doc. $499.
Book my callWhat else do people ask
Why do my ads get clicks but no conversions
Usually the page does not keep the promise the ad made. It opens with a different offer, does not say what starting takes, or asks for too much. Read the ad and the page side by side first.
Should I raise my budget to get more sales
No. More clicks to a page that does not convert buys more of the same result. Fix the page first, then spend more on the ad that now sells.
Is it the ad or the landing page
If people click and then leave fast, it is the page. If almost nobody clicks, it is the ad. The guide to a good Google Ads click rate covers the ad side.
Should my ad go to my home page
Usually not. A home page talks to everyone. A page that repeats the offer from the ad and has one next step fits a paid click better.
Can the wrong keywords cause this
Yes. Broad or how to searches bring people who want to learn, not buy. Check the search terms report in your ad tool and cut the ones that do not fit, or send them to a guide.
What does a call with Blake cost
$499 for 50 minutes on Google Meet. We line up your ad and your page, rewrite the page together, and you leave with the new version in a doc. We do not publish other firms prices.
Bring Blake the ad and the page
50 minutes on Google Meet. We line up your ad and your page, fix the gap together, and you leave with the new page copy in a doc. $499.
Book my call