How to write Google ads copy for SaaS

What are the steps

1. Match the searchDeel writes an ad for each local search.
2. Lead with one promiseFree, speed, savings or a deadline.
3. Add a number you can backBrex puts three numbers in one ad.
4. Answer how to searchesZapier answers a how to search with an ad.
5. Send to a matching pageThe landing page headline should echo the ad.

How do the options compare

Which real examples show it

HubSpot

1. Lead your ad with free

Free in the first words lowers the bar to click.

1. Put free first
2. Add the outcome right after
3. Mention who already uses it

Full breakdown · Source

Gusto

2. Promise speed in the headline

A time promise turns a chore into a quick win.

1. Name the product type
2. Add how fast it is
3. Use sitelinks for top services

Full breakdown · Source

Ramp

3. Add a deadline to your search ad

A date gives the offer urgency without discounting.

1. Tie the offer to a date
2. Name the chore it removes
3. Add a clear sign up sitelink

Full breakdown · Source

Brex

4. Put three numbers in your ad

Three short numbers are faster to read than any sentence.

1. Pick three numbers that matter
2. Stack them on the image
3. Add a plain headline beside them

Full breakdown · Source

Deel

5. Write an ad for each local search

Local copy matches the exact search and feels made for them.

1. Make ads for each location
2. Name the place in the headline
3. Add one local detail in the copy

Full breakdown · Source

Zapier

6. Answer a how to search with an ad

Meeting a how to search with help builds trust before the pitch.

1. Find how to searches near your product
2. Write the ad as the answer
3. Send clicks to a helpful guide

Full breakdown · Source

Mercury

7. Put the time to sign up in the ad

A short time to start removes the biggest worry about switching banks.

1. Say how long sign up takes
2. Name the products
3. Add sitelinks for top features

Full breakdown · Source

What else do people ask

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