How ChatGPT ads work

Six steps for a first test

1. Get conversion tracking working firstOpenAI’s help center says Target CPA and Target CPC replaced Max Bid and Max CPC for new campaigns on November 9, 2026, and asks advertisers to fix Event Quality Score warnings first. Check that the OpenAI Pixel or Conversions API sends the event you want to pay for.
2. Cap the budget and judge revenue per visitA working paper that tracked 1,898 shops found a paid ChatGPT ad visit made $0.89 in US revenue, against $2.45 for a paid Google search visit. Set a spend cap you can afford to lose and compare revenue per visit with your Google search numbers.
3. Fix the landing page before the adOpenAI writes enhanced ad versions from your existing ad and your landing page. Make the page say what you sell and who it is for in plain words. Framer’s Framer vs Webflow page opens with the short answer, which gives any rewrite a clear line to work from.
4. Choose creative enhancements per campaignSince October 30, 2026, creative enhancements are on by default. OpenAI can change headlines and descriptions, resize images, change the destination URL and translate the text, and those versions run without your review. Opt out at the campaign level in Ads Manager for ads with legal claims, prices or brand terms that must stay exact.
5. Build one image that reads in two secondsThe wider desktop card and the ad shown while ChatGPT makes an image both put the picture first. The pet food ad spotted on November 10 had nothing to do with the chat, so the image has to sell on its own. Brex shows its app on a phone inside its ad, so people see the product before they click.
6. Test multi image against your best single imageMulti image ads are in open beta for all advertisers. Run one set that shows the old way, the product and the result next to your best single image, the way Ramp opens its video ad on a man buried in paper. Track the image ads apart from your text ads.

Which ChatGPT ad formats exist now

Where do these numbers come from

1. Search Engine Roundtable: ChatGPT shows visual ads while it creates images, Nov 10, 2026
2. OpenAI Help Center: Bidding strategies and how pricing works in ChatGPT ads
3. Search Engine Land: ChatGPT Ads to enable creative enhancements on October 30, Oct 21, 2026
4. Search Engine Roundtable: ChatGPT Ads wider ad unit and multi image ads in open beta, Oct 30, 2026
5. PPC Land: ChatGPT ad visits earn shops $0.89 against $2.45 for Google search ads, Nov 2, 2026
6. Search Engine Roundtable: ChatGPT ads Learn more link and Amazon DSP, Oct 26, 2026
7. Search Engine Roundtable: ChatGPT search volume one fifth of Google, Nov 4, 2026
8. Today's Marketing news: ChatGPT now shows an ad while it makes your image

Which real examples show it

Brex

1. Show the product inside the ad

Seeing the product makes the click feel safe.

1. Show the real app
2. Keep the headline short
3. Use one bright brand color

Full breakdown · Source

Ramp

2. Show the old way in your video ad

Seeing the pain makes the fix obvious without a pitch.

1. Act out the old painful way
2. Caption it in a few words
3. End with the product as relief

Full breakdown · Source

Framer

3. Give the short answer up front

A direct, fair answer at the top is the line AI answers lift, and it earns trust from buyers who already know both tools.

1. Answer which tool fits whom in the first lines
2. Admit where the rival wins
3. Add a short answer section people can quote

Full breakdown · Source

Zapier

4. Answer a how to search with an ad

Meeting a how to search with help builds trust before the pitch.

1. Find how to searches near your product
2. Write the ad as the answer
3. Send clicks to a helpful guide

Full breakdown · Source

What else do people ask

Related answers