Ramp1. Show the old way in your video ad
Seeing the pain makes the fix obvious without a pitch.
- Act out the old painful way
- Caption it in a few words
- End with the product as relief
B2B video ad examples
The best B2B video ads show the old painful way, then the product doing the job, in the first few seconds. Ramp shows the old way of doing expenses, Brex shows the product inside the ad, and Webflow advertises replays and reports instead of the product. Keep one message per video.
Updated · By Blake Emal · 5 real examples, each linked to its source
What are the steps
- Show the old wayRamp opens on the chore people hate.
- Show the productBrex puts the real interface in the ad.
- Sell content not productWebflow advertises a report and its event replays.
- Make the first seconds work mutedUse on screen text.
- End on one actionOne line, one button.
How do the options compare
| Video angle | Real example | Why it works |
|---|---|---|
| Old way vs new way | Ramp | Pain is instantly familiar |
| Product inside the ad | Brex | Shows exactly what you get |
| Promote a report | Webflow | Gives value before asking |
| Promote replays | Webflow | Extends an event's reach |
| Series not one ad | Duolingo | Builds a habit of watching |
Which real examples show it
Ramp
Brex2. Show the product inside the ad
Seeing the product makes the click feel safe.
- Show the real app
- Keep the headline short
- Use one bright brand color
Webflow3. Advertise a report not a product
A useful report earns attention from leaders who skip product ads.
- Make a report for your buyer
- Put the title on the ad image
- Offer it free
Webflow4. Run ads for your replays
Replays keep paying off after the event with paid reach.
- Promote replays after events
- Use the event brand on the image
- Say every session is ready to watch
Duolingo5. Release a full series not a single ad
Episodic content around characters keeps people coming back.
- Build a series around your characters
- Release on a known date
- Announce with one line and a link
- Clip episodes for social
Get three ideas for your own product
Open the idea generatorPick a channel and a goal. Get real examples and a plan to fill in. Free, no login.
What else do people ask
How long should a B2B video ad be
Short enough to land the message before people skip. Put the core message at the very start.
Do B2B video ads need sound
Design for sound off with captions and on screen text.
Where do I find B2B video ads
The Google Ads Transparency Center lists video ads by advertiser.