Today’s Marketing
Brex1. Put three numbers in your ad
Three short numbers are faster to read than any sentence.
- Pick three numbers that matter
- Stack them on the image
- Add a plain headline beside them
Google Ads AI disclosure labels
Google Ads labels ads that use AI created or edited assets in the European Union, India, New York, California, South Korea and Vietnam. On November 5, 2026, Search Engine Roundtable reported California, South Korea and Vietnam joined that list. If you mark assets as AI made and target those places, plan for the label on the creative itself.
Updated · By Blake Emal
How to audit your ads this week
- List every region you targetCheck California, South Korea, Vietnam, New York, India and the European Union against your campaigns and Merchant Center feeds.
- Find creatives made or edited with AIInclude outside tools, not only Google's own generators. The report says labels apply when ads use certain AI generated or edited assets.
- Open the AI content label settingsGoogle updated its Use AI content label settings help page. Set the controls before new creatives go live in those regions.
- Check Merchant Center product dataMerchant Center's product data specification now says AI rules in those six places require disclosures or labels for certain AI assets.
- Review one live ad in each regionLook for the label on the creative, not only inside My Ad Center, for any asset you marked as AI made.
- Write the disclosure into your briefAdd a line to every creative brief: which regions need the AI label and who sets it before launch.
Where the AI label applies
| Region | Status as of Nov 5, 2026 | What to check |
|---|---|---|
| European Union | Already covered | AI created or edited assets that need a label |
| India | Already covered | Same label rules on creatives |
| New York | Already covered | Same label rules on creatives |
| California | Added Nov 5, 2026 | Campaigns and feeds that hit California |
| South Korea | Added Nov 5, 2026 | Campaigns and feeds that hit South Korea |
| Vietnam | Added Nov 5, 2026 | Campaigns and feeds that hit Vietnam |
Where do these numbers come from
- Search Engine Roundtable: Google Ads Expands AI Content Label Disclosure, Nov 5, 2026
- Today's Marketing news: Google Ads expands AI disclosure labels to three more regions
Which real examples show it
Brex
Ramp2. Show the old way in your video ad
Seeing the pain makes the fix obvious without a pitch.
- Act out the old painful way
- Caption it in a few words
- End with the product as relief
Mercury3. Put the time to sign up in the ad
A short time to start removes the biggest worry about switching banks.
- Say how long sign up takes
- Name the products
- Add sitelinks for top features
HubSpot4. Lead your ad with free
Free in the first words lowers the bar to click.
- Put free first
- Add the outcome right after
- Mention who already uses it
Ramp5. Turn a common saying into your headline
A phrase everyone knows becomes a promise people remember.
- Find a saying tied to your benefit
- Add a twist that makes it yours
- Put the email field right under it
Mercury6. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Write the ad copy before you mark it
Open the ad copy generatorWhat else do people ask
What changed on November 5, 2026
Search Engine Roundtable reported that Google Ads added California, South Korea and Vietnam to the places where AI created or edited assets get a visible label. The list already covered the European Union, India and New York.
Where does the label show
On the ad creative itself when assets are marked as AI made in those regions, according to the report, not only inside My Ad Center.
Does this apply if I use ChatGPT or another outside tool
The report covers AI created or edited assets. Treat outside tools the same way you treat Google's generators until you read Google's current help page for your account.
What about Merchant Center
Merchant Center's product data specification now says AI rules in those six places require disclosures or labels when ads use certain AI generated or edited assets.
Do I have to stop using AI for ads
No. You have to set the AI content controls and expect the label in the regions that require it.
Bring Blake your ad and landing page
50 minutes on Google Meet. We rewrite the ad, the disclosure line and the landing page together, and you leave with them in a doc you can launch the same day. $499.
Book my call