BrexPut three numbers in your ad
Brex's image ad reads 20x higher limits, 7x points earned, 0 hidden fees. Three short numbers read faster than a sentence.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
B2B Google ads examples that match the search
The B2B Google ads that work lead with one number, one promise, or one chore you remove, and use the words people search. The ten ads below come from the Google Ads Transparency Center in October 2026, from Brex, Deel, Gusto, HubSpot, Ramp, Webflow and Zapier. Each links to the ad.
Brex
GustoPromise speed in the headline
Gusto's search ad reads Employee Payroll System, Run Payroll in Minutes. It names the product type, then adds how fast it is.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
HubSpotLead your ad with free
HubSpot's search ad starts with Get Started Free, then promises high quality leads. Free in the first words lowers the bar to click.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
HubSpotSell the new thing people search for
HubSpot's search ad reads Build Your Own AI Agent, New Agents in Minutes. It meets a rising search with a new feature.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
DeelWrite an ad for each local search
Deel runs a search ad headlined Payroll North Carolina. Putting the place in the headline matches the exact search.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
RampAdd a deadline to your search ad
Ramp's search ad offers a demo by Halloween and promises no manual entry ever. A date gives the offer urgency without a discount.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
RampPromise people never do a chore again
Ramp's video ad is titled Never chase a receipt again and shows a man buried in paperwork. One hated chore is more vivid than a feature list.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
BrexShow the product inside the ad
Brex's display ad shows the app on a phone next to Spend smarter with the #1 corporate card. Seeing the product makes the click feel safe.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
WebflowAdvertise a report not a product
Webflow's display ad offers a free CMO Insights Report 2026 instead of the product. A report earns attention from leaders who skip product ads.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
ZapierAnswer a how to search with an ad
Zapier's search ad answers How to use Copilot in Excel and power your spreadsheets with AI. It meets a how to search with help.
Google Ads Transparency Center, captured Oct 21, 2026 · How to copy it
HubSpotGrade something people care about
HubSpotTurn a template into a free generator
HubSpotSay the presale sold out
DeelSpeak to the global buyer
RampTurn a common saying into your headline
RampShow the old way in your video ad
15 examples
+4Paid Ad ExamplesLead with one number, one promise or one chore you remove, and match the words people search.
6 examples
AEO and SEO ExamplesName the page after the exact question, put the answer or tool first, and add FAQs below.
14 examples
+7Event Marketing ExamplesName the big idea, show dates up top, add urgency, and keep the event alive with replays.What makes a good B2B Google search ad
Match the search, then promise one thing. Gusto reads Employee Payroll System, Run Payroll in Minutes, which names the product type and the speed.
Where can you see competitors Google ads
The Google Ads Transparency Center shows the search, display and video ads any advertiser runs. Every ad on this page links to its entry there.
Should B2B ads promote a product or content
Both work. HubSpot leads with Get Started Free, while Webflow advertises a free CMO Insights Report and Zapier answers a how to search.
One email every Monday
You get nine examples, each with one line on why it works.