How to write an AI feature launch post

What are the steps

1. Name the change in one lineDia announced Dia for Windows is here.
2. Use a short slogan for many small changesOpenAI announced voice updates with New voices. Better accents. And less checking.
3. Back it with usage proofCognition said Devin Oncall already handles thousands of alerts a day for large companies.
4. List several features as arrowsNotion put six AI upgrades in one post as an arrow list with a thread hook.
5. Show what people can shareCursor showed cloud agents building interactive canvases you can share with your team as a link.
6. State speed and priceOpenAI launched GPT-6.1 Terra as fast and capable computer use at a lower price.

How do the options compare

Where do these numbers come from

1. Dia for Windows post
2. Cognition Devin Oncall post
3. Notion AI upgrades post

Which real examples show it

Dia

1. Announce a launch in five words

When people are waiting, the shortest post wins.

1. Build demand before launch
2. Post the news in under 6 words
3. Attach a video
4. Let the founder add color

Full breakdown · Source

OpenAI

2. Open a launch with a three part slogan

Three short fragments name the benefits in user language, including a fix to a known annoyance.

1. Write the launch as three short fragments
2. Make one fragment a fix users asked for
3. Follow with the specifics and languages
4. Say who gets it and when

Full breakdown · Source

Cognition

3. Back a launch with daily usage proof

Usage at launch proves it works and the closing line gives a clear job to hire it for.

1. Name the job the product does
2. Share live usage numbers at launch
3. End with a short call to action
4. Attach a demo

Full breakdown · Source

Notion

4. Put each new feature on its own line

The list lets a reader scan the whole release in two seconds and pick the item they care for, and the thread hook pulls them into detail.

1. Pick the 4 to 6 biggest changes in your release
2. Write each as an arrow line under 8 words
3. End with a hook that opens a thread
4. Give each line its own reply with a visual
5. Pin the post for launch week

Full breakdown · Source

Cursor

5. Show the output people can share

A shareable output spreads the product to people who did not make it.

1. Make the output of your product shareable
2. Say what to ask for
3. Show it in a short demo
4. Tell people how to share it

Full breakdown · Source

OpenAI

6. Lead a model launch with speed and price

Putting fast, capable and lower price in the first line answers what buyers ask about a new model, and the thread backs each claim with a number.

1. Name the model and its job in one line
2. Lead with speed and price
3. Back each claim with a number in the thread
4. Say who can use it today

Full breakdown · Source

Krea

7. Open a beta with three proof points

Comparing to named leaders gives a reference point and the beta keeps it exclusive.

1. Open access in a gated beta
2. Give one speed number
3. Compare quality to a named leader
4. Add one control feature
5. Link sign up

Full breakdown · Source

What else do people ask

Related answers