How big should my Black Friday discount be

How to pick your Black Friday discount

1. Work out what the deal costs youA software discount repeats on every bill while it lasts. Take your price, take off the discount, and multiply by the months it runs. If what is left does not cover what that customer costs you to serve, the discount is too deep.
2. Put the deal on the yearly planRaycast's pricing page has monthly and yearly toggles. On Black Friday, a deal on the yearly plan brings a year of cash on day one and a buyer for twelve months. A monthly buyer can cancel in January.
3. Say who gets itDub packaged 50% off the first year as a Startup Program and listed who can apply, like Founded less than 5 years ago and Fewer than 15 employees. Rules make a big number feel earned and keep it from looking like your normal price.
4. Say how long the price lastsSevenposts locks its launch discount in for as long as you stay subscribed. That is a strong reason to join now, and a cost you carry for years. Either choice works. Pick one and write it on the page: first year only, or for as long as you stay.
5. Give current customers a deal tooIf new buyers get a lower price than the people already paying you, the people who trusted you first pay the most. Give customers a deal of their own, like the same discount when they switch to yearly.
6. Put the number on the page, then bring it to a callWrite the number in the headline, like 40% off the yearly plan, ends Nov 30, not big savings. If you want a second set of eyes, a call with Blake is $499 for 50 minutes on Google Meet. We pick the offer and rewrite the first screen of your sale page together.

Ways to give a Black Friday deal

Which real examples show it

Dub

1. Package a discount as a startup program

Framing a discount as a program with an application and rules makes it feel earned and exclusive, and gives the launch a story.

1. Turn your discount into a named program
2. Publish clear eligibility rules
3. Say how long applying takes

Full breakdown · Source

Sevenposts

2. Lock in a launch discount for the list

A discount that lasts as long as the subscription is a real reason to join now, and sample outputs show what the product will make.

1. Offer a discount that lasts
2. Say how often you will email
3. Show sample outputs from pilot users

Full breakdown · Source

Raycast

3. Price the AI as a clear upgrade

A clear free plan plus a clear AI upgrade keeps the choice simple.

1. Keep the core free
2. Put AI in one paid plan
3. Show the yearly saving on the toggle

Full breakdown · Source

Ramp

4. Add a deadline to your search ad

A date gives the offer urgency without discounting.

1. Tie the offer to a date
2. Name the chore it removes
3. Add a clear sign up sitelink

Full breakdown · Source

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