Today’s MarketingGoogle makes the Deal Ends badge in Shopping ads official
Google dropped the experimental label from the Deal Ends annotation for Product Listing Ads in Merchant Center. The badge shows urgency signals such as 3 days left or 5 hours left below product prices and is generated from promotions and sale price submissions. It is available globally except for EEA+, India, Switzerland and the United Kingdom, with India newly added to that list.
Our take
A countdown under the price is free urgency, and you get it just by filling in your feed properly. Before Black Friday, add sale_price with accurate effective dates and set up promotions for your top sellers. If you sell in India, expect the badge to disappear there and don’t read the drop as a performance problem.
