Today’s Marketing
Give fans a blank to fill with their favorite
Spotify

Give fans a blank to fill with their favorite

Spotify posted one line on Nov 13, 2026 with no image or link: i will never shut up about ______'s album. The post passed 14,000 likes and 1.3 million views.

Updated · By Blake Emal

Everyone has an artist they push on their friends, so the blank asks for an answer people want to give. Filling it in takes five seconds and shows who the person is, so replies and quotes pile up. To copy it, write the sentence your fans already say out loud.

  1. Write the sentence your fans already say out loud
  2. Leave the word they care for most as a blank
  3. Post it as plain text with no link or image
  4. Reply to the best answers to keep the thread going

Posted Nov 13, 2026 with 14,753 likes and 1,321,899 views · Spotify

XLinkedIn

Grade this hook

Bring Blake your homepage or launch plan and leave with the new version written. Book a call

Social Post ExamplesBrand Voice Examples on XHow to write a hiring post people share

Make the workaround visible before the appLovableMake the workaround visible before the appRecruit ambassadors by teaching them a skill firstClayRecruit ambassadors by teaching them a skill firstShow the task people finish away from their deskLinearShow the task people finish away from their deskTurn product data into a chart buyers find themselves inPostHogTurn product data into a chart buyers find themselves inJoin a joke your audience already sharesSupabaseJoin a joke your audience already sharesShare one real number about how you pay37signalsShare one real number about how you pay

Get the next example every Monday