Today’s MarketingMicrosoft says the 365 outage may have cut Outlook ad spend
A multi-region Microsoft 365 outage that started on November 12 disrupted Exchange Online for more than 24 hours. Microsoft Ads Liaison Navah Hopkins said Microsoft Advertising was not hit directly, but weaker Outlook ad requests from users who could not load Outlook may have reduced spend for certain advertisers. The Microsoft Advertising status page lists Ad Delivery as affected and points to the Microsoft 365 status page for full recovery.
Our take
If your Microsoft Ads spend or conversions dipped on November 12 and 13, this is likely why, so don’t panic and rewrite bids. Annotate those two days in your reports and leave them out of any test readouts. If Outlook placements matter to you, check that delivery is back to normal before Black Friday week.
