Today’s MarketingGoogle tests removing the AI Mode tab and Ask anything box
Google is testing the removal of AI Mode from the search tab bar and the removal of the Ask anything follow-up box inside AI Overviews. Glenn Gabe spotted the test and shared screenshots on X. It follows earlier reports of Google removing AI Mode buttons from the Google homepage ten days earlier.
Our take
Our read is that Google is folding AI Mode into regular results instead of keeping it as a side door. That makes AI Overviews the main AI surface to win, so stop treating AI Mode as its own channel. Track which of your pages get cited in AI Overviews for your money keywords and fix the ones that don’t.
