Today’s Marketing
Ramp1. Add a deadline to your search ad
A date gives the offer urgency without discounting.
- Tie the offer to a date
- Name the chore it removes
- Add a clear sign up sitelink
Should I extend my Black Friday sale to Cyber Monday
Decide before the first post. If your sale runs Black Friday through Cyber Monday, say Nov 27 to Nov 30 on the page and in every post. If you said Friday only, do not quietly extend it. Buyers learn your deadlines are not true. Give Monday its own smaller offer with its own end date.
Updated · By Blake Emal
How to plan Black Friday and Cyber Monday
- Pick the end date before you postChoose Friday only, the weekend, or Friday to Monday before anything goes out. Ramp's search ad offered a demo by Halloween: one date, stated up front. Put your end date in the headline, next to the button and in every post.
- Do not extend a deadline you called finalIf the page said ends Friday and Saturday brings an extension, buyers learn to wait. Next year they skip the first day. If Friday sold less than you hoped, close Friday's deal anyway and give Monday its own reason.
- Give Cyber Monday its own offerA new offer beats the same discount with a new date. Dub packaged 50% off the first year as a Startup Program with rules on who can apply. A Monday offer can be a bonus, a different plan or a deal for one group, with its own end date.
- Never let early buyers loseSevenposts locks its launch discount in for as long as you stay subscribed, so joining early is never a mistake. If Monday's deal beats Friday's, give Friday buyers the same extra. People who acted first should never pay more.
- Change the page on Tuesday morningClicks keep coming from emails and shared posts after the sale. Do not delete the page. Change the headline to say the sale ended and show what people can still get today, with the same button.
- Grade the page, then bring it to a callPaste your sale page into the free landing page grader to see which first screen checks fail. If you want a second set of eyes, a call with Blake is $499 for 50 minutes on Google Meet. We set the dates and the offer and rewrite the first screen together.
What you said at the start and what to do on Monday
| What you said first | What to do on Cyber Monday | Why |
|---|---|---|
| Sale runs Nov 27 to Nov 30 | Keep going and say it is the last day | The date was true from the start |
| Ends Friday at midnight | Close it and run a new Monday offer | A quiet extension makes your next deadline easy to ignore |
| No end date | Add one now and keep it | People wait when nothing tells them to act |
| Limited spots | Do not reopen the same spots | Scarcity you undo once stops working |
| Monday deal beats Friday | Give Friday buyers the same extra | Early buyers should never lose |
Which real examples show it
Ramp
Dub2. Package a discount as a startup program
Framing a discount as a program with an application and rules makes it feel earned and exclusive, and gives the launch a story.
- Turn your discount into a named program
- Publish clear eligibility rules
- Say how long applying takes
Sevenposts3. Lock in a launch discount for the list
A discount that lasts as long as the subscription is a real reason to join now, and sample outputs show what the product will make.
- Offer a discount that lasts
- Say how often you will email
- Show sample outputs from pilot users
Nintendo4. Raffle a city trip for fans and three friends
A trip for four lets fans picture going with friends, and one clear end date gives the post a reason to act today.
- Offer a prize fans can share with friends
- Name it after a place fans love
- Put the end date in the post
- Reply with the rules
Grade your sale page before it goes live
Open the free graderPlan your sale dates with Blake
Pick a time before Nov 27. 50 minutes on Google Meet. We set the end date and the Monday offer, rewrite the first screen of your sale page together, and you leave with the copy in a doc. $499.
Book my callWhat else do people ask
Should I extend my Black Friday sale to Cyber Monday
Only if you said so from the start, or if Monday gets a new offer with its own end date. A quiet extension of a deadline you called final teaches buyers to wait.
When is Cyber Monday 2026
Monday, November 30, 2026. Black Friday is Friday, November 27, 2026.
Is a four day sale better than a one day sale
It depends on your list. One day is easier to make urgent. Four days gives you more emails and posts. Either works when the end date is stated up front and kept.
Can I say extended by popular demand
Only if it is true and you never called the first date final. Buyers have seen that line many times, so it adds little urgency.
What should my page say on Cyber Monday
The offer, the price and that today is the last day, in the headline. Keep the same button and the same words as the email or post that sent people there.
What does a call with Blake cost
$499 for 50 minutes on Google Meet. We rewrite the first screen of your page together, and you leave with the new version in a doc. We do not publish other firms prices.
Fix your sale plan before Black Friday
Pick a time before Nov 27 and your dates, offer and first screen are set before the sale starts. 50 minutes on Google Meet. You leave with the new copy in a doc. $499.
Book my call