Today’s Marketing
Answer the upgrade question in the launch post
Minecraft

Answer the upgrade question in the launch post

Minecraft announced on Oct 27, 2026 that it is now available on Nintendo Switch 2 with Vibrant Visuals support. The second line answers current owners right away: Already own a digital or physical version of Minecraft for Nintendo Switch? Not to fret, upgrade paths are available, with a link to learn more, over a short gameplay clip. The post passed 2,100 likes and 97,000 views.

Updated · By Blake Emal

Owners of the old version want to know if they have to buy again, so answering that in the post removes the main reason to wait. To copy it, say now available and on what. Then name the new feature.

  1. Say now available and on what
  2. Name the new feature
  3. Answer the question owners will ask
  4. Link the details

Posted Oct 27, 2026 with 2,144 likes and 97,961 views · Minecraft

Product Launch ExamplesLaunch Posts on X That Worked This MonthHow to write an AI feature launch post

Launch one thing every day for a weekSupabaseLaunch one thing every day for a weekShip updates on a steady beatLinearShip updates on a steady beatLead updates with a number people feelRaycastLead updates with a number people feelShow each feature in its own frameFramerShow each feature in its own frameGive every update a coverResendGive every update a coverName the update in plain wordsVercelName the update in plain words

Get the next example every Monday