Today’s Marketing
Wrap the new menu like a gift
McDonald's

Wrap the new menu like a gift

McDonald's posted unwrapping all new holiday drinks on Oct 27, 2026 with one photo: three McCafé cups half unwrapped from holiday paper in front of a tree, the date 11.3 above them and each drink named underneath, Red Bull Frosted Cranberry Energizer, Cookie Butter Frappé and Frosted Cranberry Splash with Sprite. The post passed 2,300 likes, 470 bookmarks and 730,000 views.

Updated · By Blake Emal

The torn paper makes the launch feel like a present, and a date plus three names tells people exactly what to order and when. To copy it, dress the product in the season. Then put the launch date on the image.

  1. Dress the product in the season
  2. Put the launch date on the image
  3. Name each item under it
  4. Keep the caption to a few lowercase words

Posted Oct 27, 2026 with 2,317 likes and 737,071 views · McDonald's

Product Launch ExamplesLaunch Posts on X That Worked This MonthHow to write an AI feature launch post

Launch one thing every day for a weekSupabaseLaunch one thing every day for a weekShip updates on a steady beatLinearShip updates on a steady beatLead updates with a number people feelRaycastLead updates with a number people feelShow each feature in its own frameFramerShow each feature in its own frameGive every update a coverResendGive every update a coverName the update in plain wordsVercelName the update in plain words

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