Jack in the Box

Cast your mascot as the movie villain

Jack in the Box posted Doomsday is coming...to Jack in the Box on Oct 27, 2026, tied to Marvel Studios' Avengers: Doomsday, in theaters December 18. The 12 second vertical video opens on an empty green lit throne room, then Jack, the brand's mascot, takes the throne in a dark cloak, and it ends on the Doomsday Dipping Box meal. The brand replied under its own post: The Dipping Box lands at Jack in the Box November 5. The post passed 1,400 likes, 210 reposts and 123,000 views.

Updated Oct 29, 2026 · By Blake Emal

Putting the mascot in the villain role makes the tie in feel like a scene from the film, and the reply hands the launch date to everyone asking when. To copy it, cast your mascot in the film's best known role.

1. Cast your mascot in the film's best known role
2. Keep the video under 15 seconds
3. End on the product shot
4. Reply with the launch date

Posted Oct 27, 2026 with 1,438 likes and 123,094 views · Jack in the Box

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